Did The Dolphins Sign Ochocinco For Hard Knocks?

HBO’s Hard Knocks wanted to have the New York Jets on for a second straight season but after the loud mouth of coach Rex Ryan and the lax—at best—discipline and profound lack of team unity contributed to the team’s late-season stumble, they decided against doing the show. Of course HBO would’ve wanted the Rex whose bluster far outweighs reality; would’ve wanted the Tim Tebow sideshow; would’ve wanted the Mark Sanchez reaction as he tries to get past the fan vitriol and the media and fan lust for his less polished but far more likable backup; would’ve wanted to see what Santonio Holmes is going to do to rehabilitate his image with the team after his display in the final game of the season when he was essentially tossed off the field by his teammates.

But it wasn’t to be.

For the good of the organization, if not for the good of the viewing public and Rex-baiting media, the Jets are going to do things a bit quieter. Or as quiet as possible with Ryan, Tebow and company doing their thing.

We’ll see what happens with the Jets on the field and not on HBO.

HBO instead selected the Miami Dolphins as the star of their show.

No one seemed to understand why when the selection was made.

The Dolphins aren’t the annual championship contender they were under Don Shula. There’s no Dan Marino, Mark Clayton, Mark Duper combination to pile up points with a laser show aerial display. The larger-than-life football men that replaced Shula in running the club—Jimmy Johnson and Bill Parcells—aren’t with the organization. Longtime Dolphin Ricky Williams had spent his final season with the Ravens, but he’s remembered as a Dolphin and his quirky personality and existential musings are gone into retirement.

They have some flashy players in Reggie Bush, but he might’ve been more of a magnet if he were still dating Kim Kardashian. There’s rookie quarterback Ryan Tannehill, but the jury is still split on whether he’s a true prospect or was a product of a high-powered college offense; he’s raw and will take time to develop in the NFL. New coach Joe Philbin comes from the Green Bay Packers where he oversaw the development of Aaron Rodgers and endured an unspeakable tragedy when his son drowned right before the divisional playoff game against the Giants that the 15-1 Packers lost.

Owner Stephen Ross has been somewhat out there in the media eye in an embarrassing fashion. In January of 2011 he met with then-Stanford coach Jim Harbaugh about becoming the Dolphins’ head coach without bothering to dismiss his coach at the time, Tony Sparano.

Harbaugh went to the 49ers and Sparano was given a contract extension as a way of apologizing for embarrassing him, but his time as Dolphins’ coach was coming to an end and everyone knew it. Sparano was fired with the team’s record at 4-9.

Interestingly, he’s now the offensive coordinator for the Jets and has to find some avenue to incorporate Tebow into his hard-nosed offense. Sparano was only the Dolphins’ head coach because he was a favorite of Parcells; had worked for him with the Cowboys; and would implement the Parcells-preferred method of running an offense. Once Parcells was gone, Sparano’s time was running out.

Even with Ross, Bush, Philbin and the other “name” Dolphins, there’s not much juice there apart from the cheerleaders and that they’re in Miami. With Brandon Marshall traded to the Bears, there’s an absence of people to watch and wait to see what they’re going to do.

That changed when the Dolphins signed Chad Ochocinco to a contract. But the question is whether Ochocinco was signed as a threat on the field or a ratings booster for HBO when there are few personalities with the Dolphins upon whom the show can be promoted.

There’s a perception that Ochocinco is a lockerroom malcontent who causes problems wherever he goes, but that’s not the case. He’s not Terrell Owens nor is he Randy Moss. He has been a good player and a good guy. The attention he’s generated has been somewhat like that garnered by the misunderstood types whose reputations were sullied by media dislike but weren’t the problems they were made out to be. It wasn’t a failure to assimilate to the attitude preferred by Bill Belichick in New England as was exhibited by Albert Haynesworth. Ochocinco didn’t fit in because the Patriots offense was centered around their two tight ends Rob Gronkowski and Aaron Hernandez; and quarterback Tom Brady’s possession receiver Wes Welker and his deep threat Deion Branch.

The Dolphins aren’t paying him a lot of money and didn’t give up any draft picks to get him, so he’s a “why not?” player who’s worth a look and might thrive in a pass-happy offense implemented by Philbin and run by Tannehill.

He can still play at 34 if he’s in the right situation. But he’s more of a signing that the old Cowboys would’ve made in the vein of veterans like Mike Ditka and Lance Alworth who had once known greatness and could help a team on the precipice of a championship win their title with a catch here, a block there, experience and leadership. The Raiders used to do it; the 49ers used to do it; and the Patriots do it.

In other words, he’s not a signing that the Dolphins would’ve made if they were looking for pure on-field use. Their planned appearance on Hard Knocks might’ve been the catalyst for the signing. Bringing in players for reasons other than what they can do on the field and how they can help is a mistake. Ochocinco won’t be dumped because he’s causing trouble or that he can’t play anymore; he’ll be dumped because the Dolphins are using him for HBO. Once the HBO-Dolphins marriage ends, so too will the marriage between the Dolphins and Ochocinco.

Hopefully, for his sake, Ochocinco is aware of this and prepared to look for work elsewhere if he wants to continue his career.

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