Damon Bruce’s Rant (Who’s Damon Bruce?)

I didn’t know who Damon Bruce was prior to about an hour ago. In fact, when I went to have dinner and came back to my Mac to Twitter-search his name, I mistakenly referred to him as “Buford.”

The name “Damon Bruce” brought me back to my days of writing fiction as I began formulating a method to describe a character to fit the name. My version of Damon Bruce would be wearing denim overalls and no shirt. He’d have a corncob pipe in his mouth as he sat on a tree stump holding between his legs a two-tone bottle of moonshine with the “XX” emblazoned across its front. His eyes would be crossed, his head titled toward the sky and the corners of his lips would be in downward curl as he gazed toward the sky. There might be a thought bubble above his head with the universal sign of thoughtlessness/blissful drunkenness: ***. His hair and goatee would be identical to what they are in reality.

The world is quick to take what they deem offensive or what they’ve been told is offensive by those who have been offended and twist it into a way to write a blog posting, go on a tangent or bolster themselves by using it (whatever “it” is) as a catalyst. Women who are insulted are fainting as if they’re a Southern belle caricature and have the vapors. Men are responding with a “how dare you?!?” tone as if they really care one way or the other. If Bruce were in a position of authority like a newspaper editor or program director, I can see the offense taken. He’s a guy looking for attention and is getting it.

You can listen to Bruce’s radio rant below:

After listening to it, I’m not sure of its purpose other than for him to get his name out there for those who – like me – had no idea who he was. It was poorly organized from the start and if one is going to intentionally build up a chain reaction controversy, it would be better executed if it wasn’t so blatant. Comparing the content provided by women in comparison to men is a silly foundation to complain about given the state of media as a whole. Male or female, the majority of supposed sportswriters don’t know much of anything to begin with and can’t write very well. It’s not women; it’s not men; it’s everyone.

Bruce played the Jerry Sandusky card when comparing the abuse that Jonathan Martin supposedly suffered at the hands of his Dolphins teammates. Without a legitimate context, this should be completely off-limits when making any kind of comparison and wanting to keep one’s job on the radio.

And that’s the key: Bruce works on the radio in San Francisco. The Martin-Richie Incognito case appeared to be what sparked this bizarre rant and that case is about lines and at what point they’re being crossed. No matter what happened and who’s completely at fault – and we really don’t know the full extent of the story yet – it was about lines more than anything else. The lines between what the coaches said and meant when they allegedly told Incognito to toughen Martin up; the lines between how far the players should have gone separating conventional team goofing and abuse; the lines between what would be acceptable. For a radio host working in one of the most liberal and intolerant cities in the world when it comes to misogyny, homophobia and racism, it’s clear that Bruce doesn’t understand the difference between drumming up some attention and saying things that will, at best, get him suspended. At worst, he’ll be fired.

If this wasn’t a planned and desperate plea for attention and Bruce had left out the gender-related commentary by saying, “Everyone is being too sensitive because this story has blown up to the degree it has. This stuff has been going on forever. All those billions of NFL fans who watch with rapt attention and spend gobs of money every week acting indignantly because the Martin case is such an affront to their delicate sensibilities are only responding because the cover has been violently ripped off of the realities of what happens in some NFL lockerrooms.”

There’s a case for that and it can be made intelligently, without having to resort to the cheap tactics that Bruce used. Now, instead of a furthering of the discussion, Bruce got the attention he wanted and he might lose his job because of it.




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