Lozano Feeds The Hungry Vanity

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Deadspin published this article about Dan Lozano, agent for Albert Pujols, Carlos Beltran, Alex Rodriguez and Nick Swisher, among others.

It’s not a flattering piece with allegations of prostitutes, parties, lies, a pliable personality and abuse.

There are now suggestions that Pujols immediately fire Lozano and hire a new agent to negotiate his next contract.

Pujols has stated his support for Lozano, but as this blows up and goes viral, there will be other people popping up and making negative claims about the agent.

Don’t be stunned to see Pujols make a change and hire a new agent soon. Scott Boras probably has an underling preparing a “Pujols Book of Accomplishments” as we speak—just in case.

The story is completely believable and should not be surprising.

Are you under the impression that athletes are represented by fine, upstanding citizens who are only out for the good of their clients?

There are people like that, but not many; athletes—especially those in their 20s—have neither interest nor concern about the reputations of those with whom they consort. They want money; they want to party; they want to be told how great they are; and they want instant gratification. The last thing they’re looking for, just out of their teens and independent for the first time, is to have another “dad” or “coach” telling them what they shouldn’t be doing.

A-Rod’s association with Lozano is questioned in the Deadspin article because A-Rod, with a playing contract ostensibly sealed through the end of his career and a separate representation for his entertainment division, doesn’t need an agent for anything baseball-related. But A-Rod clearly fancies himself as a player. Not a baseball player as an end unto itself, but a cross-cultural businessman with real estate and other holdings to branch out. Part of that is this clear business partnership he’s entered into with Lozano. A-Rod’s amoral behaviors are well-known and unhidden; his split with Boras was something of an estrangement between a parent and child and it’s no surprise he took up with Lozano given these revelations.

Lozano’s a sports agent and he’s servicing the client’s needs and desires by feeding their hungry vanity.

There’s little difference between most player agents and professional wrestling managers apart from one being fictional and over-the-top and the other staged. (You can decide which is which.)

Garnering clients by any means necessary, Lozano’s enabling them, telling them what they want to hear.

He’s a hustler and if he’s willing to go that extra mile to get the clients with no boundaries for state-sanctioned propriety or faux morals, the line of thinking—for a player—is, “he gets things done”.

Even if he loses Pujols, this is probably going to increase his business substantially and he’ll survive.

I’m not defending it nor judging it.

It’s simply how it is.


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