The Astros’ New Name

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The Houston Sabers.

It immediately came to me like a bolt of Force Lightning from my Sith fingertips when I read the following tidbit from the NY Times:

ASTROS CONSIDER NAME CHANGE The new Houston Astros owner, Jim Crane, is considering changing the name of the franchise as well as its uniforms.

Crane said Monday that the team would conduct a study to decide whether to switch the name.

The team was established in 1962 as the Colt .45s and has been called the Astros since 1965, when it was changed to coincide with the move to the Astrodome.

Any changes would not happen until 2013, when Houston moves to the American League.

“We had the Colt .45s, and everybody liked that one,” Crane said. “So you can imagine how upset they were when we switched that. What you get when you look at the fan base is the older we get and I’m old, you don’t like to change. But the younger fans are very receptive to change and the older ones aren’t, so that’s what we saw with the American League.”

If the Astros do change their name, I suggest the new name reflect their organizational philosophy and attach itself to something that’s going to attract the Sabermetrics crowd that’s already lining up to worship at the altar of new GM Jeff Luhnow and his lieutenants, the Director of Decision Sciences (whatever that is) Sig Mejdal and Coordinator of Amateur Scouting Stephanie Wilka.

They even interviewed Keith Law! And, depending on who you believe, supposedly offered him a job. Of course that would mean you believe…Law, since Law was the only one who provided any information on this implied (not said, implied) job offer which he graciously turned down (or was never offered) to remain at ESPN.

Apart from a morbid curiosity of how bad they’re going to be; when manager Brad Mills will be fired; which injury lands Fernando Martinez on the disabled list; or if they somehow find a taker for Carlos Lee, there’s really no reason to watch the Astros.

They have to find a way to get people to pay attention to them.

Presumably, Crane will be smart and use this consideration as an opportunity to garner that attention for his club—a club that’s going to be atrocious for the next two seasons before the switch to the American League—and have fans weigh in on what the new name should be.

Whether the new strategies are going to work is the question and I’m curious to see the answer myself.

But if they’re thinking of a new name, there’s only one that fits into the evolving blueprint: the Houston Sabers.

There’s no other choice.

//

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