Reggie And SI Get What They Want

All Star Game, Games, Hall Of Fame, History, Management, Media, MVP, Paul Lebowitz's 2012 Baseball Guide, Players, Playoffs, Stats, World Series

I’m sure that a vast number of people reacting to the Hall of Fame yays or nays from Reggie Jackson in this Sports Illustrated profile won’t bother to read the entire piece, but if they do they’ll see that the Hall of Fame worthy/unworthy discussion is inserted into the middle of the article in what appears to be a blatant attempt to get people to websearch—not necessarily read—the rest of it.

He talks of religion; his baseball relationships from the past and present; and who he is as a person.

His Hall of Fame assessments don’t come from the extreme wings of the Hall of Fame camps with the stat people on one end and the old-school, “I know a Hall of Famer when I see one” on the other. It’s Reggie saying stuff—stuff that could change if you ask him again next week. Of course it’s capricious to say that Andy Pettitte’s PED use isn’t relevant while it is in the cases of players like Sammy Sosa, Mark McGwire and Alex Rodriguez. Conveniently (or not) their unnaturally gained home run prowess negated some of his accomplishments.

There’s going to be head shaking and questioning of his motives when he says Jim Rice and Bert Blyleven aren’t worthy, but Jack Morris is. And there will be others who suggest that his ego is so enormous that he not only wants a museum dedicated to him and him alone, but it would have to have as few members as possible to fit the “magnitude of me” self-aggrandizement that he exemplifies.

With some the “Reggie” designation would be placed in quotes because it’s a persona and not a person. With this Reggie? It’s all him.

Here are the facts about Reggie Jackson: he was a Hall of Fame player; he knows how to irritate people; and that ability garners attention for himself. In the case of the article in Sports Illustrated, it looks to be a mutually advantageous exchange. He will make provocative statements to drum up webhits and conversation; SI will put the other aspects about him into the article that will get him back into the public consciousness if anyone actually reads it.

He was always a supreme marketer of his favorite subject—himself. At age 66, that hasn’t changed. Except now there are no teammates to anger and no media contingent following him around waiting for him to say something to continue the circle of Reggie-media-teammates-owner-fans-Reggie-media-teammates-owner-fans.

He wanted attention and he’s getting it.

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