Giants/A’s—Same Area, Different Universe

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The Athletics problems are not going to be solved by the planned new ballpark in San Jose because the supposed “last hurdle” is a one that the Giants are not going to remove.

After reading this piece from Ken Rosenthal, I’m left wondering why there’s such ill-will at the Giants choosing to protect themeslves by refusing to give up their territorial rights to San Jose and allowing the Athletics to build a new ballpark.

Why should they?

These quotes from Rosenthal struck me:

The Giants, who draw a significant part of their fan and corporate bases from the counties south of San Francisco, remain adamantly opposed to relinquishing their territorial rights to San Jose and the South Bay region.

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The Giants, projecting a payroll of about $130 million next season, will need to draw at least 3.2 million to break even, one source said. The team, which drew nearly 3.4 million last season coming off its first World Series title, cannot afford much slippage.

If their profit margin is so narrow and they have a large payroll directly as a result of their success in recent years, they’re faced with the prospect of taking the chance of surrendering a significant portion of their game attendees and giving them to the Athletics. That doesn’t necessarily mean that people are going to root for the Athletics if they move to San Jose—some would—but if they’re Giants fans, they’ll remain Giants fans; despite that, a closer park would provide an option for those who might have gone to AT&T Park to watch the Giants to go to the nearer venue to watch a baseball game, any baseball game. Even the A’s.

Because the Giants have become a star-laden team with a budget, they’re going to have an even smaller window to remain competitive and financially stable. Tim Lincecum and Matt Cain are both going to make substantial sums in the coming years as they head for free agency and if the Giants want to keep them, they’ll have to pay them. They’re still on the hook for Aaron Rowand and Barry Zito; Rowand’s been released, Zito has been atrocious and injured.

The difference between the Giants and A’s is that the Giants have fans that will come to the ballpark to watch the team whether they’re good or not and the A’s don’t. That star power of Lincecum and Cain now and Barry Bonds 5 years ago washes away the pain of a non-contending team.

Who do the A’s currently have that fans are going to want to go to the park to watch? They can’t blame fiscal difficulties for a series of horrible drafts and bad trades.

Charlie Finley put together one of the best teams in the history of the sport from 1972-1974 as they won three straight World Series. They never drew well.

Apart from the late 1980s-early 1990s when they were a star-studded, highly-paid club managed by Tony LaRussa and with recognizable personalities Jose Canseco and Mark McGwire, they were never in the top-tier attractions in baseball. You can blame the miserable ballpark, but it’s questionable how much a new park would fix matters for them now. If the fans weren’t enthused enough to spur them to finish any higher than 6th in attendance from 2000-2006 when the team was consistently good and run by a supposed “genius” who was becoming a worldwide celebrity, Billy Beane, what difference is a new park going to make?

Fans would apparently prefer to go to the movies to watch Brad Pitt play a fictional genius—as was the portrayal in the movie Moneyball—instead of the on-field train crash that the real Beane built in 2011.

Propaganda-crafted fame aside, fans are not going to go to the ballpark to watch a GM do his GMing, so the Beane lust is essentially meaningless.

We’re going to get a gauge on how a new ballpark influences a baseball-disinterested population in Miami in 2012 with the Marlins. What’s going to make the judgment clearer is that the Marlins are intent on spending money to put a better product on the field in an effort to legitimize the franchise and justify the new park. The spending spree has been tried before with the organization and the Marlins won a World Series in 1997 after buying a load of star players, but when there wasn’t any immediate off-field rise in attendance or attention as anything more than a passing fancy for fair weather and “be here to be seen” fans; after 1997, then-owner Wayne Huizenga ordered a dismantling of the team and sold it.

Another championship under Jeffrey Loria in 2003 didn’t yield a drastic increase in attendance and then that team was torn apart.

Despite the amenities and non-baseball distractions inherent with a new park, a segment of fans might’ve been avoiding the Marlins games because of the constant threat of rain and a football stadium or because they’re not interested in baseball. Owners really don’t care why people are coming to the park as long as they purchase tickets, pay for parking, buy food and souvenirs; but if they’re not into baseball then they’re not into baseball and the new ballpark novelty wears off rapidly if the team isn’t winning. The Mets are proving that now and the Mets have a larger reservoir of hard core fans than the A’s do.

They don’t like baseball in Oakland.

Don’t think that an influx in money from a new park would guarantee a marked improvement in the on-field product either. Beane hasn’t distinguished himself in putting a club together since the rest of baseball caught onto what he was doing; the sentiment about Oakland that was expressed by C.J. Wilson—amid much vitriol—during the past season is shared in a less overt fashion amongst the players. They’ll only join the A’s if they have no other choice. Beane was once able to take advantage of that with former stars like Frank Thomas who needed the A’s to rejuvenate his career; the A’s could offer him a place to play everyday on an incentive-laden deal and hope to hit lightning. Many times they did. Now other teams are thinking the same way and with that revelation, Beane’s “genius” disappeared.

At least Florida is a year-round home for many players and has the absence of a state income tax to make it a sound personal choice. What attraction is there to go to the Athletics and Oakland?

There are none.

There are other venues that could support a team, so why is there this desperation to stay in Oakland where they can’t get a new park and the fans don’t care?

Either eliminate the team or move it to a place that won’t infringe on a healthy club. The casual fans in Oakland didn’t appreciate them when they were good and they’re definitely not invested in them now that they’re bad and not getting better anytime soon.

You can’t help those who don’t help themselves and if they lose their franchise, it’s because they never bolstered it to begin with.

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