We Get It: Mike Francesa Demands Justin Morneau

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Ignoring multiple realities save for the ones that exist only in his mind, Mike Francesa is clinging to the farfetched notions that:

a)    The Twins will just give Justin Morneau up in a salary dump

b)   They’ll give him to the Yankees before offering him around the league

c)    The Yankees have the prospects to get Morneau now

d)   The Yankees will surrender the prospects to get Morneau

Yet he clings to the prayer from a desert island that the ship off in the distance will see his persistent waving; that the plane hovering in the sky will spot and explore his abandoned outpost; that the “Yankee magic” steeped from the historical foundation of, “Da Yankees want, dere-fore da Yankees get,” will hold true in spite of the reality of other factors: money; that other clubs have no choice in trading players to a club willing to absorb the salaries; that players wanted to go to the Yankees because the Yankees were prohibitive preseason favorites.

It’s not magic. It’s not history. It was because of factors no longer in existence or not relevant in this particular instance.

You can hear one of Francesa’s delusional Morneau rants here on Bobs Blitz. It was right after Mark Teixeira’s injury and could have been chalked up to the panic of the moment, trying to find an escape route from the prison or appeal on the conviction before acceptance of the circumstance set in.

But he’s still at it.

I’d understand if there was a basis for this Morneau obsession, i.e. the Twins making clear that they’re looking to trade him just to get out from under the $14 million salary for 2013, but I have not seen a rumor, a story or anything else from even the schlockiest of schlock sites, the trollingest of trolls saying that this is the case. I’d also understand if Morneau was presented as a faceless example of the type of player the Yankees should pursue, but Francesa’s not coming up with other names, nor is he providing well-thought-out analysis as to whom the Yankees could give the Twins to make it worth their while to trade Morneau before the season starts when the Twins are also trying to put forth the pretense of competitiveness, at least at the outset of the season.

On Twitter, a close follower and analyst of the Twins Brandon Warne said to me that he wouldn’t be surprised if the Twins not only kept Morneau for the season, but signed him to a contract to stay. Brandon’s dialed in on how the Twins think and is right. Regardless of the clear reasoning to deal Morneau and open a spot at first base for Joe Mauer, the Twins sometimes do things like that even if they don’t appear to make any sense. When they were winning, it was the “Twins Way.” Now that they’re losing it’s “stupid.” Neither assessment is any more accurate than the other, it just is.

If the Yankees were looking for the type of player that Francesa is insisting Morneau is now—a veteran with a terrible team looking to dump salary just to get money off the books—they’d go to the Astros and try to get Carlos Pena; they’d approach the Rockies about Chris Nelson and move Kevin Youkilis to first base; they’d come up with something reasonable and doable. “Reasonable” and “doable” are not categories in which Morneau fits.

Other unavailable names that have been bandied about by desperate Yankees fans and apologists are Garrett Jones and Billy Butler. Jones is gettable from the Pirates, but the days of the Pirates handing their lunch money over to the bullying Yankees are over; Butler is a star hitter who most fans are entirely unaware of how good he is and the Royals aren’t moving him.

Here’s a flash that maybe you’ll get if I capitalize it: THESE PLAYERS ARE NOT AVAILABLE FOR THE SCRAPS THE YANKEES ARE WILLING TO GIVE UP!!!!

If the Yankees were to surrender Gary Sanchez, Slade Heathcott, Jose Campos, even David Robertson or the rehabbing Manny Banuelos, yes, they can get someone to fill in at first base. But they’re not doing that. Accept it.

Also accept this: the Yankees are currently a mess. They want to lower payroll and won’t give up any prospects to improve in the moment. Brian Cashman clung to Eduardo Nunez in trade talks for veteran help like Cliff Lee in 2010, proclaiming him “untouchable,” but is now refusing to make the simplest and most obvious decision and let Nunez play third base and move Youkilis to first, basically saying that Nunez isn’t that good.

He was so good that he was untouchable a year ago but, now they’re implying he can’t play regularly simultaneous to insulting the intelligence of any sane person who’s ever seen Nunez play shortstop by saying, “We see him as a shortstop.” Where? On Mars? He’s so great a prospect that he can’t be traded, but not good enough to actually play at third? Left field? First base? Somewhere?

The reality is setting in everywhere but at 1:00 PM EST on WFAN in New York, where the Yankees are still able to demand that other clubs hand over what the Yankees want. Just because they’re the Yankees.

It doesn’t work that way anymore and truth be told, it never really did.

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Kay’s and ESPN’s Radio Ratings Conundrum

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Michael Kay’s shtick is deigned for a Yankees’ loving audience. It works on the YES Network because that’s what the YES Network wants, but it isn’t going to work on a radio show.

Therefore it shouldn’t come as a surprise that Kay’s poor ratings are now attracting notice since ESPN added an FM signal by taking over 98.7 in New York.

You can read the reports of Kay’s low ratings here on BobsBlitz.com.

Prior to the ESPN NY shift to FM, there were viable excuses for Kay not to have the ratings of Mike Francesa on WFAN. The station was hard to find if you weren’t looking for it; the signal for 1050 AM was weak.

Now that he’s on FM and ESPN is trying desperately to establish a foothold in the New York radio market, it comes down to the bottom line and the bottom line for Kay is he has to get ratings for the station. If he doesn’t do that, he’s going to be replaced. What makes the situation all the more untenable for Kay is the vulnerability of Francesa as a solo act. ESPN has to be asking itself where they’d be if they had a host who could attract those disenfranchised Francesa listeners who don’t want to hear him talk about horseracing or golf.

Kay worships the Yankees and says utterly idiotic things in fulfilling the mandate of the YES Network of selling the club above all notions of objectivity. That extended to his ESPN show and unless you’re a masochistic Mets’ fan or a sycophantic Yankees’ fan seeking validation, it’s not something to willingly listen to.

If Kay claims his persona on the YES broadcasts is an act taken to its logical extreme, that isn’t going to assuage the irritation of the fans who don’t want to hear his voice interjecting itself into their enjoyment with a pre-prepared, poorly written and narcissistic narration of such moments as Derek Jeter’s 3000th hit or Mariano Rivera’s record-breaking save; of omnipotent declarations that the 2010 ALCS was “over” after the Rangers blew game 1; of his statements that he “protected” Joe Torre while he was managing the team as if that was part of his job.

You can’t go from being a Yankees’ shill to an objective analyst.

Yankees’ fans don’t want to hear him, so what chance does he have attracting an audience for a radio show when fans have a choice they don’t have during the games on YES?

His ratings are weak because of him, not because of the signal and not because of other issues. I don’t see any possible way for him to stem the tide that will end in him being replaced with someone more marketable to a wider-ranging New York audience.

The ratings in the time slot wouldn’t be worse if ESPN NY had a syndicated national show that was just as likely to talk about the BCS and Alabama’s, Michigan’s or LSU’s chances at a National Championship than they are now with Kay talking about the Yankees.

That’s a clearer signal than you’d get on AM, FM or if you were being screamed at in your own home.

It says in the above-linked piece that he has the football season to get it right, but I don’t think he has that long. When the baseball season is over, so might be his show.

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