Figures of Attendance, Part I–the Mets, Rays and Marlins

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In today’s NY Times, amid the accolades doled out on R.A. Dickey for another superlative performance, the attendance situation surrounding the Mets is discussed. GM Sandy Alderson all but said he’s keeping veteran outfielder Scott Hairston in spite of his attractiveness on the trade market as a power righty bat off the bench and as an occasional starter because wins help credibility and he might help the team win a few extra games.

It’s very easy to criticize the decision and say that once a team is guaranteed of missing the playoffs that there’s no difference between winning 76 games, 66 games of 56 games. Apart from the requisite jokes of a team being so terrible that they lose over 100 games, there’s some logic in the theory. Specifically, in his book The Extra 2% about the Rays, Jonah Keri said that the Rays new ownership and management team knew they were awful and shunned the idea of wasting money and resources to bring in players that would likely have helped them win 5 or so more games, but wouldn’t have done much of anything to help them in the long term.

The Rays could do that because they were such a perennial laughingstock and no one knew what to make of the financial guys who’d taken over the team. Given the moves they did make—changing the name, appearing to be afraid of making a mistake in trades to the point that they were frozen in time—there was much to ridicule. But bolstered by the high draft picks; some truly savvy trades; clever long-term contracts and service time sleight of hand; and more than a little luck, the Rays have become the case study of building a winning team under a strict budget.

That the Rays have made the playoffs in 3 of the past 4 years and have a chance to make it again this year doesn’t alter the fact that their attendance is 13th out of 14 AL teams in 2012; was 13th last season; 9th in 2010; 11th in 2009 coming off their pennant in 2008; and were 12th in 2008. In 2007, they lost 96 games and were last with almost 1.4 million fans coming to Tropicana Field. They’ve gained around 400,000 people a season since they started winning. That’s not good.

The Marlins have a new ballpark and went on a spending spree to try and win. Non-baseball-related amenities and attractions were installed in Marlins Park with the undertone of ownership not caring why people were coming to the park; whether they were there to watch the game, go to a restaurant or nightclub, get a haircut or just look at women mattered little. Attendance hasn’t risen to the levels they desired and the 51-61 Marlins are 12th in the National League. That’s after being last from 2006-2011 and next to last in 2005; 14th in 2004 (coming off a World Series win); and next to last in 2003 when they did win the World Series.

If the Rays think a new park in St. Petersburg or wherever else in Florida they can find the space and get the approval to build one is going to help, they need only to look at the other Florida franchise to see the truth. And good luck after the way the Marlins ballpark was built with the subsequent investigations into the shady practices that were its genesis.

With mercenaries; corporate entities; team bosses who think their installation was based on merit and not on marrying someone; and questionable ethics and morals, the Marlins are getting what many think they deserve. It gets worse from here.

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