What teams like the Yankees, Red Sox and now the Phillies have learned is that when you achieve that level of success and fans begin investing financially and emotionally into the product, there’s no rebuild allowed. Would the Red Sox have been better-served to clear the decks after last season’s debacle and not necessarily tear the whole thing down, but accept that the prior era of annual championship expectation was over and realize that they had to dump certain players like Kevin Youkilis, Josh Beckett and others for the greater good of the franchise? Absolutely. But they couldn’t do that. So what they did was to hire Bobby Valentine, sign a few veteran names and try to patch it together using the extra playoff spot to put forth the pretense of still winning every…single…year.
But life doesn’t work that way and the Red Sox are finally seeing that perhaps it was a bad idea to take that tack. As much as their fans would loathe to admit it, the Red Sox have become a mirror image of that which they despise most in the world: the Yankees. One championship and a shattered curse wasn’t enough. The failures of the club in years hence caused the spending sprees and ultimate decline and increased demand for more, more, more. Stars at every position; 110 win predictions; the gutting of the farm system—everything was hand-in-hand. Understanding the failure and acting upon it are two different things and they’re more likely to double and triple down rather than walk away from the table. In general, double and tripling down only speeds the descent toward 65-97. Then the fans will really stop coming.
This is how it gets to the point where the Yankees lose Alex Rodriguez for a couple of months and fans start speculating that they should trade for David Wright without letting facts get in the way of their delusions; it’s how people like Joel Sherman look at the Yankees when they lose CC Sabathia for a few starts and speculate on them trading for Cliff Lee. They lose Brett Gardner? Hey, go to the Rockies and take (because that’s what it amounts to) Carlos Gonzalez.
Where does it end? If a star pitcher in the year 2017 has a hangnail and has to leave a game or miss a start, do the fans demand a trade for another team’s star pitcher to replace him because they can’t stand one night—and going to one game—without seeing a megastar pitcher? You can scoff at the extreme nature of such a concept, but is it really that farfetched?
Fan attendance is not about a new park; it’s not solely about winning; it’s not about attractions and stuff. It’s about markets. No amount of bottom line, hard core, sacrosanct “rules” are going to change that. As much as the Mets are torn for their lack of attendance, it’s understood why fans don’t come to the games; why fans aren’t going to the new Marlins Park; why the Yankees, Red Sox and Phillies have overspent and made clear mistakes in running their clubs, they’re not exactly mistakes or macro-factors. They’re instances of trying to twist reality. But reality won’t be twisted. It just is. Until that “is” changes, this is how it’s going to be.