The initial reaction to the splashy headline that Yankees’ second baseman Robinson Cano fired agent Scott Boras and replaced him with rapper Jay-Z was that I would follow suit and hire a literary agent with my first choice being comedian Dave Chappelle.
Of course Jay-Z isn’t going to be Cano’s agent in spirit where he’ll be sitting across from Brian Cashman and exchange numbers for the upcoming Cano mega-contract. The media is being politically correct by saying how smart Jay-Z and great a businessman Jay-Z is—and they’re right—but he’s not an attorney and he’s not an agent even though he recently received a temporary license to represent baseball players. This is a business expansion on the part of Jay-Z as a frontman and recognizable name to garner street cred with his athlete-friends and entirely unlike the idiotic decision on the part of former NFL player Ricky Williams who, in 1999, was drafted fifth overall with first overall talent and decided to hire Master P as his agent and signed what has been referred to as the “worst contract contract for a player” in NFL history.
Jay-Z didn’t get where he is being arrogant enough to think he’s capable of juggling all of these endeavors and handling the nuts and bolts. It’s a business deal with a legitimate agency, Creative Artists, that represents such diverse clientele as Tom Cruise and Brad Pitt (the real Pitt, not Billy Beane) and has also recently negotiated Buster Posey’s contract extension. Cano didn’t do something stupid here. He hired an agency to: A) get him paid; and B) keep him a Yankee, not necessarily in that order.
Cano’s personality never lent itself to Boras and the Boras style of negotiation with the current club portrayed as the enemy rather than an employer with whom to engage in a give-and-take to come to a reasonable agreement. It had already started with the Yankees making a conciliatory decision to forego their longstanding policy of not negotiating with players prior to the contract expiring by making what was termed a “significant” offer for Cano to preemptively sign. Boras scoffed at the offer. No one knows what it was, but it was probably a genuine, signable, framework deal to cobble something together. This is the Yankees we’re talking about so there wouldn’t be a Jeffrey Loria bout of lying and cheapness. They’re perfectly willing to pay their players. Presumably, Cano hired Boras because of the name recognition and the likelihood that other players were telling him, “Yeah, hire Scott. He’ll get you paid.” But if I, you or Jay-Z was functioning as Cano’s agent—and doing the actual agenting—we could get him $200 million from the Yankees. Alex Rodriguez, who knows more about the positives and negatives of having Boras as his father-figure and Svengali representative than anyone, might have told Cano that if the situation continued down this path, he’d be in a Dodgers’ uniform after the season. Cano doesn’t want to leave the Yankees and Jose Cano is his father. Cano is subdued, quiet, definitely not an overt leader, and relaxed to the point of appearing zombie-like. He didn’t need the uncertainty all season.
This will spur talk that Boras’s power base is evaporating; that players are no longer willing to follow the Boras plans and schemes to extract as much money as possible from someone whether it’s in their preferred locale or not, but these are exaggerations. There will always be players hypnotized by the Darth Vader-like fear that Boras’s name engenders throughout the industry and his history of coming through more often than not. In the end, Cano hired Boras in what was a clear preparation for free agency and saw his agent and club being at loggerheads with the potential of having to leave the only baseball home he’s ever known whether he wanted to or not over a negligible (at that level) amount of money. Perhaps Cano realized that when the offers are $230 million and $250 million, there’s really not much of a difference and decided to make the move to not move where he’s comfortable and happy. Cano wants to be a Yankee and the hiring of Jay-Z essentially assures that he’ll be a Yankee and that the negotiations will progress with an agreement likely sooner rather than later.