R.A. Dickey’s Story is Meant for Paperback

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How much more money has R.A. Dickey made for himself with his story?

I’m not talking about his baseball contract. The Mets have him signed for next season at $5 million and if his second half goes as well as his first half, I’d expect them to approach him about a reasonable extension. It won’t be 5 years (knuckleballer or not, he’s going to be 38 in October), but 2-3 years with incentives and options is a realistic starting point.

The extra money I’m talking about is with the paperback release of his book.

It’s doubtful that Dickey got a large sum of money in the form of an advance for the hardcover version of his book, Wherever I Wind Up: My Quest for Truth, Authenticity and the Perfect Knuckleball.

You can read my review here.

Knowing how the publishing industry works, he’s getting a 10-20% royalty off the cover price on every copy sold and that has to be shared with his collaborator Wayne Coffey. It’s possible that Coffey got paid upfront and isn’t getting a piece on the backend. Bad luck for him if that’s the case.

The cover price is $26.95. It’s currently #58 on Amazon’s bestseller list; #1 for religious and spirituality; #2 for baseball; and #4 in sports and outdoors.

Just for context, if I sell one copy of my book, my rankings rise from say 400,000 on Amazon to 200,000. For my 2001 novel I received a standard entry level author contract. The royalties were such that I got 10% of the first X number of books sold and 15% for anything after that. It didn’t amount to a massive series of paychecks for me, but for a book like Dickey’s that can mean a lot of money just from sales alone.

With the number of books that Amazon stocks overall, Dickey’s book is selling rapidly and it’s been boosted greatly by his performance. The book was interesting before Dickey’s sudden rise to All-Star/Cy Young/MVP status. He pulled no punches and made personal revelations that have rarely been seen from an athlete. The storyline of going from where he was to where he is now is exponentially multiplying the fees his representatives are going to be able to secure for the paperback rights. That Dickey is—I guarantee this—keeping a diary of his 2012 season for the “new chapter” in the paperback and that this new chapter will include everything from the attention he’s received to the Mets’ surprising vault into contention to the way he’s pitched will all combine to make him money that few first time authors and almost no athletes make.

It’s a stunning leap for Dickey on the field; a cathartic and gutsy display of naked self-revelation in his book; and now, a financial windfall.

And that’s before getting to the movie rights. They’re coming too.

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Courageous Anonymity

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This item from MLB Trade Rumors caught my eye:

A National League talent evaluator thinks the Mets should give some thought to trading R.A. Dickey while his value is skyhigh.  The Mets don’t have the money to make the deadline upgrades that they need, so they could instead continue with their three- or four-year plan by making the right-hander available.

An anonymous NL talent evaluator suggests that the Mets should think about trading one of the best stories in baseball; a pitcher who has overcome tremendous odds, injuries, a genetic deformity, sexual abuse as a child and bounced from team-to-team learning an almost-impossible pitch to master; wrote a book and has become a gate attraction everywhere he goes; and is on track to start the All-Star game.

Is that about right?

This is the problem with anonymity; with the suggestions of those who aren’t in a position of power to make any maneuvers; with those who are commenting about complex terms and teams they don’t work for with cut-and-dried simplicity.

Let’s just say the Mets follow this advice. What are they going to get for Dickey that would make it worth the public relations hit? Dickey is 37 and is signed for 2013 at a ridiculously cheap rate of $5 million. Knuckleballers last far longer than conventional pitchers and even if Dickey can’t keep up his current pace (and he can’t), there’s reason to believe that he could be an 180-215 inning pitcher until he’s 42-years-old. That’s five years away.

Are the Mets going to get a package that would replicate that? What would the fans think?

Dickey has become a symbol to Mets fans not because he’s come from the scrapheap to burgeoning star at a late age, but because he never gave up and kept pushing and pushing through endless adversity while refusing to surrender his dream and belief in himself to persevere and make it when few thought he would; when few were willing to give him a chance as anything other than a desperate afterthought or Triple A insurance.

Amid all the suffering endured by Mets’ fans, there’s hope that things are going to get better; that the team will win; that they’re on the right track.

That mirrors Dickey and his life.

Would any return on a Dickey trade be enough even if they get functional big league players ready to contribute in 2013-2015?

It’s very easy for someone to say that teams should do “this” or “that” when not in a position of power to make those decisions. But running a club isn’t about finding players and crafting a roster alone. It’s not a computer or a stat sheet or a game of fantasy baseball. A baseball team is a product. The customer must be kept happy. Mets’ fans have accepted that the team is in the midst of a rebuild and that rebuild is going far better than expected. Trading Dickey would unravel much of the goodwill they’ve accrued and alienate a segment of the fanbase—a fanbase that doesn’t need a nudge to spend their time and money elsewhere.

It reminds me of the caller to Mike Francesa’s show that said he would, in no uncertain terms, tell Jorge Posada that because the left-handed pitcher on the mound was worse against lefties than righties that the switch-hitting Posada was going to bat left-handed against him.

Ignoring that Posada is a borderline Hall of Famer and that this would be considered an insult for a manager, coach or teammate to make such a demand let alone some guy who’d never picked up a baseball and equated understanding out-of-context numbers with an expertise to do such a thing, but Posada’s irascible demeanor and quick trigger temper would make it dangerous to this would-be executive.

He’s going to “tell” Posada to do this?

He’d better be able to take a punch or wear a protective cup under his khakis.

I don’t know who this “evaluator” that thinks the Mets should consider trading Dickey is (if the person even exists), but my evaluation of your evaluation isn’t hidden by anonymity. Here it is: You don’t know anything and wouldn’t have the nerve to put into action that which you advocate if you were in a position to do so. It’s time for you to re-evaluate because your evaluations are ridiculous on and off the field.

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