Only On YES is A-Rod a No

It’s eerily appropriate that the acronym YES for the YES Network stands for “Yankees Entertainment and Sports Network” when their content is similar to that which you’ll find on Vince McMahon’s WWE (acronym for World Wrestling Entertainment).

McMahon changed the name to WWE from WWF because the World Wildlife Federation had trademarked the acronym WWF. In a successful 1989 effort to deregulate professional wrestling by admitting that it’s not a sporting event, McMahon publicly disclosed what anyone with a brain already knew: professional wrestling is staged. Maybe the Yankees should follow suit by admitting that YES has nothing to do with being a journalistic enterprise. With the Steinbrenners intent on saving money to the tune of downgrading their product from signing the likes of Mark Teixeira and CC Sabathia to signing Russ Canzler and considering Travis Hafner (a welcome addition to any team’s disabled list), perhaps they can find a way to avoid paying the government freight that a news/sports organization has to pay for being a news/sports organization.

Perform a websearch with the words, “YES Network A-Rod PEDs,” and a perfunctory link comes up with the YES banner and an Associated Press news story. But if you go onto YESNetwork.com and look on the front page or do a search on their website for anything regarding A-Rod, there’s nothing.

How is it possible?

The YES Network is not providing one ounce of information that has not been vetted and is viewed as beneficial to the Yankees brand. As it has degenerated into a tacit example of spin-doctoring, they’ve lowered themselves to the degree that nothing they say can be taken at face value. All of their information must be verified elsewhere by an independent source.

It’s long been known that YES is the propaganda arm of the Yankees, but they’ve become so brazen in bypassing legitimate news and joyously wallowing in a lack of journalistic integrity that it’s basically an infomercial of positivity for the club and no one working there can be considered a journalist in any form.

This will undoubtedly come as another blow to the ego of Jack Curry, he of the Twitter tantrums, name calling and accusations of professional malfeasance when he “reports” a story simultaneously to others reporting it; a story that was approved by his bosses (the Yankees) and given to him directly through no effort on his part other than answering his phone. The YES Network is a sham of a sports news network and no amount of self-congratulatory shows celebrating 10 years of existence; Yankee-laced historical recollections of greatness; or pronouncements promising to dispense the latest Yankee news will supersede the unconscionable, egregious choice not to discuss the latest controversy surrounding Alex Rodriguez as if ignoring it can make it go away.

So immersed in their image as a worldwide brand that is aboveboard and “better” than those they perceive as beneath them, they refuse to allow reality to get in the way of maintaining the crumbling veneer even if it’s a story that is everywhere and being discussed by everyone.

Did the born on the Fourth of July patriot George Steinbrenner—he of the edicts that every player stand on the top step of the dugout during The Star Spangled Banner and that God Bless America be played in lieu of Take Me Out to the Ballgame during the seventh inning stretch—really want to create a network that is closer to what would be seen in North Korea and the former Soviet Union than it is to one of the foundations of our democracy, freedom of the press?

From the time Joe Torre was being peppered with questions from Kim Jones that were coming from upper management; to the failure acknowledge injuries to Jose Campos and other minor league “phenoms”; to the Brian Cashman blackmail scandal; to the latest decision not to intelligently discuss A-Rod’s latest leap from the back of the newspaper to the front of the newspaper, the depths to which YES plunges are a bottomless pit of subterfuge.

As the Yankees stars age and their on-field product declines, the lack of respect for the media has extended from Jason Zillo refusing to grant access to a credentialed reporter because Zillo is the “gatekeeper” and the organization doesn’t like the story that is being written. It’s tumbling further into an abyss of embarrassing and insular silence that benefits no one, especially not the Yankees.

There’s not a blurring of the line between what the club wants out there and what is actually going on. What they don’t want out there is treated as if it doesn’t exist. They’re miraculously surpassing their longstanding hubris by presenting content that makes each and every fan watching look like an idiot. Do they think that if the A-Rod story is not reported on YES, a vast number of fans won’t know about it?

It’s not going to go away. Nor is A-Rod. So they might as well put forth the pretense of doing something other than selling the Yankees brand by informing rather than covering up. Everyone knows about it whether YES has it on their website or not. Trust me. All they’re succeeding in doing is making their network look more absurd than it did before, and that’s no small accomplishment.

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And Hal Was Supposed to be the Sane Steinbrenner Son

Hal Steinbrenner spoke about the state of the Yankees today. Brian Costa has a recap of his comments in their entirety.

It finally appears to be sinking in that the Yankees really, truly, honestly are not going to find bricks of money hidden in a secret compartment behind the monument section of Yankee Stadium; that they’re actually intent on a 2014 payroll of $189 million. Or lower!!!

And the fans are panicking.

Steinbrenner, while expressing inexplicable surprise that fans and media are upset that the biggest name the Yankees have imported this winter has been a reviled former Red Sox star Kevin Youkilis and the next biggest is Russ Canzler, is showing a blindness to reality that not even his father George or brother Hank could muster.

Judging by his statement about the $189 million goal for 2014 in saying that it will only be that high if he thinks the team has a chance to contend for a championship, there won’t be a sneak attack on the rest of baseball with a Yankees spending spree that’s been their consistent manner of doing business for the entire tenure the family has owned the team. Given the reaction to that nugget, we may see him backtrack on it when the public relations hit expands to the proportions it will in the coming days.

But clarification won’t alter the truth and the truth seems to be that the Yankees’ vault is closed.

The comment of not needing a $220 million payroll to win a championship places the onus directly on GM Brian Cashman to figure a way to do what the majority of baseball has to do and function in a universe where there’s not a wellspring of cash to cover failed prospects, bad trades and disastrous free agent signings.

Is there something we don’t know? Are the Steinbrenners lowering the payroll for a reason? Did they sell a chunk of the YES Network to News Corp. with the intention to sell the whole thing—network and team—and get out of baseball completely in the next couple of years? Or are they having financial problems that have yet to be disclosed?

The rising luxury tax and outside expenditures is a legitimate excuse for the club to take steps to save a significant amount of money. Hal mentions this. But now it’s becoming something more than a number they’re shooting for. Hal’s latest assertions do not bode well for the future of a team that has relied on money to maintain their position at or near the top of baseball since 1994. In fact, they sound as if they’re consciously shifting the expectations in an effort to prepare the fans for the inevitable reality that this is it; that there won’t be a blockbuster deal made right before spring training to again vault the Yankees back to World Series favorites.

Much like Hank said that a struggling Mike Mussina needed to learn to pitch like Jamie Moyer, it may be that Hal, with some justification, is looking at clubs like the Athletics and Rays and seeing that they didn’t need to spend Yankee money to build winning clubs, and he’s insisting on Cashman figuring out how to win with less money. There’s a logic to the concept and it’s not as if they’re reducing payroll to the less than $75 million that those clubs spend. It’s not absurd to say to Cashman, “Is $189 million not enough to win? Why can Andrew Friedman and Billy Beane figure out how to do it and you can’t?”

But Beane and Friedman learned their trade without any money. There’s a significant difference between never having had any money to spend and suddenly having it and vice versa. Cashman has never been in the position where there was a limit on his spending power. It’s somewhat unfair to think that he’ll seamlessly transition to a new method diametrically opposed to what he’s grown accustomed to.

It certainly doesn’t help that Cashman’s talent recognition skills and drafts have been mostly disastrous; that he shunned international players like Yu Darvish and Aroldis Chapman who, in years past, would have been Yankees, period. That they were gunshy from the nightmarish signings of Jose Contreras and Kei Igawa is more of an indictment on the Yankees and their ability to recognize talent rather than pigeonhole players based on past mistakes. The avoidance of Darvish and Chapman was portrayed as a decision not to pay for unknowns, but they were afraid of spending for players who weren’t worth it when they should’ve signed both.

Following the trade for Michael Pineda and Cashman’s other pitching disasters, how is it reasonable to think he’ll learn how to adapt to this new template on a terrain he’s never had to navigate. It’s like taking Cashman and dropping him in the middle of NASA and telling him to build a spaceship—he doesn’t know how to do it and it’s delusional to expect him to be able to.

Cashman has not developed any star starting pitchers and there have been few position players apart from Robinson Cano to be nurtured by and make it big as Yankees. When he tried to grow his own pitchers with Phil Hughes, Joba Chamberlain and Ian Kennedy, it resulted in the lone missed playoff season of 2008 since the mid-1990s. In the aftermath, he did what the Yankees have always done: he threw money at the problem and it worked.

As far as youngsters go, the latest excuses we’ve heard from Cashman include the high percentage of success in Tommy John surgery that the prize prospect Manny Banuelos underwent; that he intended to draft Mike Trout; that he did draft Gerrit Cole.

The bottom line is that Banuelos, Pineda, Jose Campos, Dellin Betances and other supposed future Yankees stars have shown no indication of being anything close to what the team will need to transition from the days of Derek Jeter, Mariano Rivera and Andy Pettitte to a new era without those stalwarts. Cole didn’t sign when the Yankees drafted him in the first round in 2008. He went to college and is about to make it to the big leagues with the Pirates. Trout wasn’t available and they drafted Slade Heathcott. Heathcott is a year older than Trout and is still in A ball; Trout almost won the AL MVP. Nobody wants to hear about what Cashman “would’ve” done. They want to hear about what he did and plans to do. There’s no answer yet.

Now there’s no money to throw around and they’re stagnating, telling fans to be patient, thinking they’ve done more than they have by signing stars well past their primes and hoping that there’s one more run left in the remaining core Jeter, Rivera and Pettitte with all three returning from significant injuries. There’s an absence of comprehension with the Steinbrenner sons that was heretofore perceived to be a hallmark of the personality of their father.

Like a person who grew up wealthy and had everything done for him, Cashman is incapable of functioning without that financial safety net. Learning on the fly, perhaps he’ll be able to succeed in this Yankees landscape, but perhaps he won’t. Either way, it’s bound to take time to adjust and one thing Cashman doesn’t have is time. For Friedman, constraints have given him freedom. Because he has no money, an ownership with whom he works hand-in-hand and trusts him implicitly, and a fanbase that either understands the circumstances or ignores the team altogether, Friedman can trade Matt Garza; he can trade James Shields; he can listen to offers on David Price; he can let Carl Crawford and B.J. Upton leave without making an offer to keep them. Cashman can’t do that and if he was given approval to build his team similarly to the Rays and made the attempt to let Cano leave via free agency, how long would he last before the groundswell of fan anger exploded, leaving the Steinbrenners no choice but to placate the fans and make a change to a new GM? For Cashman, constraints are just constraints and he’s shown neither the skill nor the experience at working that way to tapdance his way around them.

Read the statements from Hal Steinbrenner and accept them, because it’s not a diversionary tactic. It’s real.

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