Only On YES is A-Rod a No

It’s eerily appropriate that the acronym YES for the YES Network stands for “Yankees Entertainment and Sports Network” when their content is similar to that which you’ll find on Vince McMahon’s WWE (acronym for World Wrestling Entertainment).

McMahon changed the name to WWE from WWF because the World Wildlife Federation had trademarked the acronym WWF. In a successful 1989 effort to deregulate professional wrestling by admitting that it’s not a sporting event, McMahon publicly disclosed what anyone with a brain already knew: professional wrestling is staged. Maybe the Yankees should follow suit by admitting that YES has nothing to do with being a journalistic enterprise. With the Steinbrenners intent on saving money to the tune of downgrading their product from signing the likes of Mark Teixeira and CC Sabathia to signing Russ Canzler and considering Travis Hafner (a welcome addition to any team’s disabled list), perhaps they can find a way to avoid paying the government freight that a news/sports organization has to pay for being a news/sports organization.

Perform a websearch with the words, “YES Network A-Rod PEDs,” and a perfunctory link comes up with the YES banner and an Associated Press news story. But if you go onto YESNetwork.com and look on the front page or do a search on their website for anything regarding A-Rod, there’s nothing.

How is it possible?

The YES Network is not providing one ounce of information that has not been vetted and is viewed as beneficial to the Yankees brand. As it has degenerated into a tacit example of spin-doctoring, they’ve lowered themselves to the degree that nothing they say can be taken at face value. All of their information must be verified elsewhere by an independent source.

It’s long been known that YES is the propaganda arm of the Yankees, but they’ve become so brazen in bypassing legitimate news and joyously wallowing in a lack of journalistic integrity that it’s basically an infomercial of positivity for the club and no one working there can be considered a journalist in any form.

This will undoubtedly come as another blow to the ego of Jack Curry, he of the Twitter tantrums, name calling and accusations of professional malfeasance when he “reports” a story simultaneously to others reporting it; a story that was approved by his bosses (the Yankees) and given to him directly through no effort on his part other than answering his phone. The YES Network is a sham of a sports news network and no amount of self-congratulatory shows celebrating 10 years of existence; Yankee-laced historical recollections of greatness; or pronouncements promising to dispense the latest Yankee news will supersede the unconscionable, egregious choice not to discuss the latest controversy surrounding Alex Rodriguez as if ignoring it can make it go away.

So immersed in their image as a worldwide brand that is aboveboard and “better” than those they perceive as beneath them, they refuse to allow reality to get in the way of maintaining the crumbling veneer even if it’s a story that is everywhere and being discussed by everyone.

Did the born on the Fourth of July patriot George Steinbrenner—he of the edicts that every player stand on the top step of the dugout during The Star Spangled Banner and that God Bless America be played in lieu of Take Me Out to the Ballgame during the seventh inning stretch—really want to create a network that is closer to what would be seen in North Korea and the former Soviet Union than it is to one of the foundations of our democracy, freedom of the press?

From the time Joe Torre was being peppered with questions from Kim Jones that were coming from upper management; to the failure acknowledge injuries to Jose Campos and other minor league “phenoms”; to the Brian Cashman blackmail scandal; to the latest decision not to intelligently discuss A-Rod’s latest leap from the back of the newspaper to the front of the newspaper, the depths to which YES plunges are a bottomless pit of subterfuge.

As the Yankees stars age and their on-field product declines, the lack of respect for the media has extended from Jason Zillo refusing to grant access to a credentialed reporter because Zillo is the “gatekeeper” and the organization doesn’t like the story that is being written. It’s tumbling further into an abyss of embarrassing and insular silence that benefits no one, especially not the Yankees.

There’s not a blurring of the line between what the club wants out there and what is actually going on. What they don’t want out there is treated as if it doesn’t exist. They’re miraculously surpassing their longstanding hubris by presenting content that makes each and every fan watching look like an idiot. Do they think that if the A-Rod story is not reported on YES, a vast number of fans won’t know about it?

It’s not going to go away. Nor is A-Rod. So they might as well put forth the pretense of doing something other than selling the Yankees brand by informing rather than covering up. Everyone knows about it whether YES has it on their website or not. Trust me. All they’re succeeding in doing is making their network look more absurd than it did before, and that’s no small accomplishment.

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ESPN Is To Blame For Rob Parker

Rob Parker is a symptom, not the disease. In spite of ESPN’s decision to suspend him for his absurd comments about Robert Griffin III, Parker’s presence or absence from the network is not going to cure the malady that infects any sports fan who has no choice but to use ESPN because it has such a wide-ranging hand in every sport.

Is Parker to blame for pushing the envelope with comments that were designed to provoke? Isn’t that the ESPN mandate? To get people to pay attention to them not with legitimate sports news and analysis, but by doing the equivalent of screaming “FIRE” in a crowded theater with impunity? So entwined with every aspect of sports, there’s no escaping ESPN. This makes Parker and his inept ilk in their employ all the more galling. They get away with this silliness, so why couldn’t they get away with deciding not to partake in this fire-stoking, and chose to provide quality and substance instead of resorting to antics like a bad Madonna outfit?

Parker maintains the inexplicable combination of knowing nothing about sports and writing in an amateurish, clumsy fashion. Yet he’s employed by ESPN and treated as one of their “signature” voices with a prominent platform. It’s just easier to find a stable of Rob Parkers than it is to find people who will be able to express themselves in a manner befitting such a pulpit.

Of course Parker’s responsible for what he says, but those claiming he should be fired for his offensive and borderline incoherent statements are missing the point of the entire Parker package: Why is he employed by ESPN in the first place? How can it be that the self-proclaimed “worldwide leader in sports” is so incapable of hiring talented, intelligent, knowledgeable people who can draw an audience without having the content secondary to numbers they’re able to accumulate through cheap tactics.

ESPN need only look at the foundation of today’s NFL to understand the narrow difference between “look at me!!!” to accrue a brief burst of activity like staring at a train crash, and attracting a consistent viewer/readership.

The late Hall of Fame NFL Commissioner Pete Rozelle was a public relations man and knew how to create a business that would provide thrills and watchable sports action without turning it into a circularly ridiculous entity doomed to fail. Tex Schramm was also in publicity (in fact, he hired Rozelle with the Rams) and knew that in order to succeed, he also had to sell. With the Cowboys, that’s what he did: he sold an image. Tom Landry was the football guru; Gil Brandt the personnel “genius”; the Cowboys, with their space-age uniforms, unique style implemented by the religious, stoic Landry and moniker of “America’s Team” wouldn’t have gone anywhere if the product wasn’t high quality. In addition to creating an image and making money, the team won, so Schramm wasn’t tricking anyone with trash. There’s a fine line between sale and scam and ESPN crossed that line long ago. Whether or not they’re aware of it is the important question.

ESPN could learn the separation between entertainment and rubbernecking by examining how the NFL became what it is today in large part because of Schramm and Rozelle.

Rather than emulate the NFL, ESPN has chosen to copy the doomed Vince McMahon project the XFL in which pro wrestling announcers were shoved into a “professional” football broadcast booth and Jesse “The Body” Ventura (then Governor of Minnesota) tried to start a pro wrestling style feud with Rusty Tillman, one of the head coaches who wanted to coach football and not undertake a starring role in McMahon’s carnival. It didn’t work. There has to be something to cling to for the fans to stay and watch. Like McMahon’s main moneymaking venture, the WWE, you know what it is when watching it and if the viewer chooses to suspend disbelief and become invested in the canned nature of professional wrestling, it’s a wink-and-a-nod contract made with the show itself. There’s something dirtier about ESPN when they’re hiring the likes of Parker and encouraging these types of comments, then hanging Parker out to dry when the comments are deemed as “offensive.”

The difference between what Schramm and Rozelle built in the NFL is that if you pull back the curtain behind all the hype, there’s substance for the old-school football fan to still watch the game if they’re not interested in the sideshow. Is that the case with ESPN? Do they have anything substantive—from their intentions to their implementation—left? What is their long-term purpose apart from ratings, webhits, and the higher advertising rates that come along with it?

For every quality person ESPN has working for them, there are ten who shouldn’t be allowed to write a personal blog, let along have a forum on ESPN. Parker is one of those people. The only time people care about what he says is when he says what he said yesterday; they’re certainly not going to him for sports insight because he doesn’t have any, nor does he have the skills to present his non-existent knowledge in an engaging way. If he was able to do that, he’d be due a certain begrudging credit for being able to write. But he can’t, so there’s no reason whatsoever for him to be there.

Firing him will placate the masses who are calling for his dismissal as if it would accomplish something, but Parker isn’t the problem. ESPN is. If they fire Parker, they’ll simply replace him with someone else. I’d say whomever it is that replaces Parker couldn’t possibly be worse, but this is ESPN and if any company has the skills and history of discovering the newest-latest in lowest common denominator, it’s them.

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