Mike Francesa’s belief that he is superior led to a series of career mistakes that has culminated in the ongoing and embarrassing display in which he tries to salvage the remaining vestiges of relevance.
Throughout his media career, Francesa’s ego has always been his largest organ/appetite. Well beyond his ample stomach proportions and insatiable addiction to Diet Coke, it’s always been there. From his tenure functioning as “Brent’s Brain” working for Brent Musburger at CBS and feeding the veteran broadcaster the obscure nuggets of information that seemingly no one else had and ghostwriting articles for Jimmy “The Greek” Snyder, his sights were set higher.
Despite an accent that came right out of New Yawk and his tacit refusal to use the deep…broadcaster’s…voice exemplified by Ernie Johnson, Francesa had a gimmick few others had when it really wasn’t a gimmick. It was just him.
Put on the air at WFAN while the first all-sports radio station was in its infancy, his takes were unique and generally well thought out. Regardless of the arrogance and self-promotion behind them, he delivered them in such a cocksure manner that it was impossible to ignore and easy to grant credibility even if they were preposterous. Put on the air with a similarly unique voice – who was unhinged and obnoxious – Chris “Mad Dog” Russo, the show took off with the partnership lasting two decades until the desire to be on their own and make more money split them.
A substantial part of his shtick was the tacit refusal to ever admit he was wrong about anything. If that’s an exaggeration, it’s only slight.
The spiral began years ago and began hurtling down the mountain at speeds only a wall would stop. The move from the televised simulcast of his radio show on the YES Network to Fox Sports 1 was half-understandable in that YES – like the Yankees propaganda wing it is – preferred someone who would not criticize the organization in any way except in the meekest, most apologetic tone. While a Yankees fan, Francesa never went that far. Certainly, Michael Kay was an ideal replacement for what the network sought in terms of shilling content. FS1 not only had a fraction of the reach of YES, but it was constantly preempted. Francesa, whose arrogance by then had extended to thinking he could negotiate his own contracts sans an agent, had a deal where his simulcast was rarely simulcast. Eventually, the sides mutually agreed to part and he was never on television again.
Then there was his “farewell tour,” something that was generally limited to legitimate on-field sports stars like Derek Jeter. He bogarted it and wallowed in the accolades and feting for a year.
It was only after the “retirement” that reality hit and the expected litany of high profile, well compensated jobs were not there.
So, as the WFAN replacement The Afternoon Drive with Chris Carlin, Maggie Gray and Bart Scott struggled in every conceivable way; as the time slot lost advertisers; with WFAN listeners doing the unthinkable and abandoning ship for Michael Kay, avid Francesa fans lamented his departure and wished for his return, he did everyone a favor. Except it was critical that there be a caveat that he didn’t come crawling back because he had nowhere else to go, but that it was a preplanned decision to promote his app.
Yet it hasn’t gone as he expected.
A vast portion of his fans have had enough. Joining Twitter – something he said he’d never, ever do – was perhaps the biggest mistake, even bigger than the app, its clumsy rollout, Francesa making it sound like a revolutionary creation, and its exorbitant cost for what subscribers are getting. Now, he can no longer deny his most rancid takes never happened. Suggesting the Phillies signed Bryce Harper to trade him for Mike Trout was the worst one in recent memory. He’s giving opinions that would be mocked and ridiculed by Francesa himself had a caller or another media person given them and now there’s a video clip from the app to see it and a tweet to quote it verbatim.
The explanations of how long he plans to stay on the air and what the future holds are generating yawns and shrugs. Fans might have clamored for him to come back, but quickly realized that his indifference grew worse in the interim from his “retirement” to his return. Doing the show from home, being lazier than ever, exhibiting a toxic narcissism that not even his biggest fans can stand – it’s all contributed to the growing indifference of what he says.
He’s been reduced to Twitter screeds that elicit the same “Who cares?” that Francesa uttered when a caller asked him about the death of the Marvel Comics legend Stan Lee.
The condescension, contradictions, self-destructiveness to feed his megalomania – all have contributed to his rapid slide. It’s difficult to say that he should have altered the strategy to that got him to his formerly lofty position in the first place, but there’s been no adaptation. It’s the same. It might even have gotten worse. This is rapidly descending to his worst nightmare of irrelevance.
The ever-present ego expanded like a star’s expansion into a red giant. The metaphor is apt because, eventually, it retracts into a white dwarf and eventually burns out.
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